Ok here’s one the smartest campaigns we’ve seen in a long while.
The FUT Champions Cup can be thought of as a qualifier for the FIFA Global Burger King 2 Menus 5 Euros 2020 Series. The higher position occupied by a player in FIFA Global Series Rankings, the more likely it is that they'll be progressing to other tournaments and events throughout the season. Aug 01, 2021 A plan was hatched to use FIFA 20, where virtual Stevenage players could unlock special Burger King deals by completing challenges and uploading the video to Twitter. 5 The fast food chain used.
Burger King launched a campaign that aimed to transform a relatively unknown football team into one of the biggest online clubs in the world.
The fast food brand sponsored 4th division UK football team Stevenage FC – sponsoring the real shirt meant that their branded strip would also feature on popular video game Fifa.
The ‘Stevenage Challenge’, invited players of Fifa 20 to select Stevenage FC from the list of teams and complete a series of in-game challenges.
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Fans were encouraged to upload videos of their completed in-game challenges and share them with Burger King on Twitter to be in with a chance of winning prizes.
The global campaign launched across the USA, in China, Mexico, Brazil, UK, France, Germany, Russia, Sweden and Spain.
The brand offered rewards including free delivery, free Whopper meals and even the chance to win free Whoppers for a whole year.
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h/t @JonnoSimpson